Background

This Policy applies as between you, the User of this Website and Viro Display the owner and provider of this Website. This Policy applies to our use of any and all Data collected by us in relation to your use of the Website.

Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

'Data'
means collectively all information that you submit to the Viro Display via the Website. This definition shall, where applicable, incorporate the definitions provided in the Data Protection Act 1998;
'Cookie'
means a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in this document;
'Viro Display'
means Viro Display of Unit B2 Fenton Trade Park, Dewsbury Road, Stoke on Trent, ST4 2TE;
'UK and EU Cookie Law'
means the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;
'User'
means any third party that accesses the Website and is not employed by Viro Display and acting in the course of their employment; and
'Website'
means the website that you are currently using (www.virodisplay.co.uk) and any sub-domains of this site unless expressly excluded by their own terms and conditions.

Scope of this Policy

This Policy applies only to the actions of Viro Display and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

Data Collected

Without limitation, any of the following Data may be collected by this Website from time to time:

name;
date of birth;
gender;
job title;
profession;
contact information such as email addresses and telephone numbers;
demographic information such as post code, preferences and interests;
financial information such as credit / debit card numbers;
IP address (automatically collected);
web browser type and version (automatically collected);
operating system (automatically collected);
a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected);
Our Use of Data
Any personal Data you submit will be retained by Viro Display indefinitely.

Unless we are obliged or permitted by law to do so your Data will not be disclosed to third parties. This does not include our affiliates and / or other companies within our group.

All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. For more details on security see below.

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

internal record keeping;
improvement of our products / services;
transmission by email of promotional materials that may be of interest to you;
contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website.
Third Party Websites and Services
Viro Display may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment processing, delivery of purchased items, search engine facilities, advertising and marketing.

Any Data used by such parties is used only to the extent required by them to perform the services that Viro Display requests. Any use for other purposes is strictly prohibited. Furthermore, any Data that is processed by third parties shall be processed within the terms of this Policy and in accordance with the Data Protection Act 1998.

Links to Other Websites

This Website may, from time to time, provide links to other websites. Viro Display has no control over such websites and is in no way responsible for the content thereof. This Policy does not extend to your use of such websites. Users are advised to read the privacy policy or statement of other websites prior to using them.

Changes of Business Ownership and Control

Viro Display may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Viro Display. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

In the event that any Data submitted by Users is to be transferred in such a manner, you will not be contacted in advance and informed of the changes.

Controlling Use of Your Data

Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:

Use of Data for direct marketing purposes; and
Sharing Data with third parties.
Your Right to Withhold Information
You may access certain areas of the Website without providing any Data at all. However, to use all features and functions available on the Website you may be required to submit certain Data.

You may restrict your internet browser’s use of Cookies. For more information see below.

Accessing your own Data
You have the right to ask for a copy of any of your personal Data held by Viro Display (where such data is held) on payment of a small fee which will not exceed £10.00.

Security
Data security is of great importance to Viro Display and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website. Specifically we use the following systems:

3D Secure
Cookies
This Website may place and access certain Cookies on your computer. Viro Display uses Cookies to improve your experience of using the Website and to improve our range of products AND services. Viro Display has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

Before the Website places Cookies on your computer, you will be presented with an option requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Viro Display to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

Certain features of the Website depend upon Cookies to function. UK and EU Cookie Law deems these Cookies to be “strictly necessary”. Your consent will not be sought to place these Cookies. You may still block these cookies by changing your internet browser’s settings as detailed below.

You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

You can choose to delete Cookies at any time however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

List of cookies we collect
The table below lists the cookies we collect and what information they store.

COOKIE NAME COOKIE DESCRIPTION
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.
Changes to this Policy
Viro Display reserves the right to change this Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Policy on your first use of the Website following the alterations.